
"School leaders are pragmatic. They don’t want wishy-washy. Motional fits with that - it gives you steps to take, data, and progress."
Thomas Oates, Virtual School Head, Barnsley MBC
Our Commitment to Privacy
At Motional, we believe trust is earned.
Every day, schools, trusts, local authorities and other organisations trust us with information that helps them better understand and support children and young people. We take that responsibility seriously.
Looking after information is part of looking after people. Protecting personal information isn’t simply about complying with legislation. It’s about respecting the people behind the data, building secure systems and ensuring information is handled carefully, responsibly and only for legitimate purposes.
This Privacy Notice explains what information we collect, why we collect it, how we protect it and the rights available to you.

Our approach is built around clear governance, robust security and continual improvement. From the way we develop our platform to the suppliers we choose and the policies we follow, protecting information is embedded in how we work.
This Privacy Notice explains:
We aim to be open, transparent and easy to understand. If anything isn’t clear, please get in touch. We’re always happy to help.
This Privacy Notice explains how Steps Along the Way Ltd, trading as Motional, collects, uses, stores and protects personal information.
Website: www.motional.io
Email: support@motional.io
Depending on the circumstances, Steps Along the Way Ltd acts as either a Data Controller or a Data Processor.
We are the Data Controller when processing information relating to:
When schools, trusts, local authorities and other organisations use Motional, they remain the Data Controller.
They decide what information is collected, why it is collected, how long it is retained and who it is shared with. Our role is to process that information only on their documented instructions and in accordance with our contractual Data Processing Agreement.
Depending on how you interact with us, we may collect:
We use personal information to:
Where Steps Along the Way Ltd acts as the Data Controller, we process personal information using one or more of the lawful bases set out in Article 6 of the UK GDPR, including:
Where we rely on Legitimate Interests, we complete and maintain a documented Legitimate Interests Assessment.
Where we act as the Data Processor, the lawful basis for processing is determined by the relevant Data Controller.
Protecting information is fundamental to how Motional operates.
We maintain a comprehensive information governance framework supported by documented policies, risk assessments and security controls designed to protect information throughout its lifecycle.
Our security measures include:
We only share personal information where necessary to provide our services, comply with legal obligations or support our business operations.
Where third parties process information on our behalf, they do so under appropriate contractual and security obligations.
Some approved service providers operate outside the UK. Where personal information is transferred internationally, appropriate safeguards are applied in accordance with UK GDPR.
Details of our approved sub-processors are available on request and form part of our customer contractual documentation
We keep personal information only for as long as necessary to fulfil the purposes for which it was collected and to meet our legal and contractual obligations.
For customer data held within Motional:
Where appropriate, we may contact organisations about products or services that we believe are relevant to their role. We do this in accordance with UK GDPR and the Privacy and Electronic Communications Regulations (PECR).
Every marketing email includes a simple way to unsubscribe, and you can opt out at any time.
Under UK GDPR you may have the right to:
If you have any questions about this Privacy Notice, or would like to exercise any of your privacy rights, we’d be pleased to help.
Email: [email protected]
We aim to respond promptly and will always seek to resolve concerns openly, fairly and transparently.
If you remain dissatisfied, you have the right to complain to the Information Commissioner’s Office (ICO).
Website: www.ico.org.uk
Telephone: 0303 123 1113
Protecting personal information is an ongoing responsibility. We regularly review our privacy practices, security controls and governance arrangements to ensure they remain effective, proportionate and aligned with changes in legislation, technology and the evolving needs of our customers.
Trust is built over time. We’ll continue to review and improve our approach to privacy so that the organisations and individuals who use Motional can remain confident that their information is being handled responsibly and with care.
Supporting schools, trusts and local authorities
to improve emotional wellbeing, inclusion, attendance, behaviour and engagement.




